It’s not about you
Really. It’s not.
Think about the biggest and most successful online players:
- Amazon
- YouTube
- eBay
- Wikipedia
- Flickr
Not to mention the social networking juggernauts such as Facebook, MySpace and Twitter…
Think about your favourite shop, cafe, designer…
Being successful online and offline is about having something other people want. Any good salesperson knows that people don’t buy products – they buy the dream, the promise, the attitude, the story…
Do you have something other people want? Or do you have something you think other people should want?
It’s not about you. It’s about them.
