Day 2 and Content Strategy
The project was enormous! The resources would blow your mind. Mistakes? Oh yeah baby! We made ‘em. Plenty. But we fixed ‘em too! The CEO was along for the ride. Then not (for a while). Then back on board.
And, finally, after months (or years) and thousands (or millions) of dollars…we launched! We actually went live!
Yaaay. We had a party. There were clowns and free drinks and little bits of cured meat on puffy biscuits that I don’t really like and lots of back-slapping and lots of recognition of foot soldiers. Why clowns? Still don’t know…
Anyhow, along comes Monday…
Day 2.
Hmmm.
The content isn’t quite right.
Marita in accounts reckons the links don’t work.
People using Chrome are getting this weird glitch on the subscribe form.
We need to update the blog categories.
An image we used wasn’t approved.
Hmmm.
Day 2. The day after. It’s the day when nobody cares. That day, and every day after.
But
But your site shouldn’t have a day 2. Every day is day 1. Every minute is a deadline. The job is never done.
Is that intimidating?
Maybe the project was too big in the first place. Are you sure your users really wanted all that stuff? Don’t they just want fast access to the thing you do best?
Business planning is about identifying your strong suit. Content strategy is about playing a confident hand.
What’s your game like?
