Case study
MCEC
Content overhaul, 2008
Client needs: Complete content overhaul and content SEO implementation, in line with a new site structure and branding refresh. Fast.
Sitegeist delivers: Working with the fine people at Reactive, and Chris, the SEO guru at Reseo, Sitegeist provided new and repurposed copy for the redesigned and rebranded Melbourne Convention and Exhibition Centre site.
Working with a fluid brief and a very tight deadline, we delivered fresh copy, search-engine optimised to the hilt, within a new site structure. Lots of pressure, equalled by desire and skill from all parties. And a great result.
This project won the Web Marketing Association's 2008 award for Outstanding Achievement in Website Development. The judging criteria included content, copywriting and ease-of-use. Right on!
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