Sitegeist's approach

Selling is different online

Having information, a product or a service that your users want is the cornerstone of successful business. Traditional commerce uses people to do the sales work, and any serious business will train, support and nurture these people.

Online is different: it uses content to do the selling. Want to succeed? Present your offer so your customers know what it is and why they want it. It just makes sense.

Sitegeist will help cut through the fog of trends and fads.

Contact Sitegeist to discuss your online copywriting and content strategy needs.

A New Approach

The traditional approach to building websites (get the designers to build pages and then fill them with content) takes the two most important elements of your site out of the build process:

• Your business (product, information, service, brand promise)
• Your users (readers, clients, customers)

Terrible, isn't it? Sitegeist doesn't do that.

So our approach is 'content led', which means simply that we start with your products, services and business communication needs in mind, rather than technology or design. The rest follows naturally in a way that is focussed on your business.

We add our decades of content and website expertise to your deep knowledge of your business. Together, we solve your online challenges. No nonsense. Straight up.

Is your website important? If you could use some help, take a couple of minutes out of your day and contact Sitegeist.

It's all about you

Every business is different; your needs are particular and unique. Big consultancies bring a templated approach to problem solving. Sitegeist doesn't do this. We approach the solution starting with your specific needs.

Your content is the heart of your online presence. What you say, and where and how you say it, is crucial. Your website is often the first view the public gets of your business – so you need to get it right. You need advice from someone who gets it.

Defining what your site is for is just the first stage in developing and implementing a strategy for success. Is your website:

• a brand advertising tool
• a promotional tool
• a community-building tool
• an information service
• a customer retention tool
• a campaign tool
• a direct sales channel?

Is your website doing enough to sell your business? Contact Sitegeist for expert help.

Actually, it's a bit about us too

Sitegeist operates in the real world. We've worked for large and small businesses. And we've consulted widely. We know how challenging it can be to jump internal hurdles.

Costs, time and resources… Yes. We know.

Sitegeist knows that this website thing might not be your area of expertise. So we don't do blue-sky, pie-in-the-sky. We leave our bells and whistles at home. It's about your content; what you say, how you say it, and who you say it to. We subscribe to the famous Einstein quote: "Things should be as simple as possible, but not simpler."

You want someone who can make it simple for you; not drop you in a techno-nightmare and then walk away. Simple and great. Sitegeist does that.

Sound promising? Contact Sitegeist and hear what we have to say.