UX Content Writing

Words, words, words

It's a simple truth: overwhelmingly, users navigate the web by clicking on words:

• words within the copy
• calls to action
• words in navigation
• words on buttons and menus.

Hypertext – words that link to other content – is at the heart of the web.

Copy is user interface

So while web content copywriting has a lot to do with creating the most appropriate copy for your business requirements, it also has a lot to do with information architecture and interactive design:

• the words have to be found and read
• the words have to be the right words
• the words have to link to the right places.

And that’s why you shouldn’t leave web writing to enthusiastic amateurs.

Cost-effective changes

Sitegeist's team of experienced web writers understands that web copywriting is about more than good spelling and punctuation. The copy on your website isn't only there to be read; it's there to provoke action.

Improving site navigation through quality copy is the most cost-effective way to reveal your site to users. Text navigation, better copy on your calls-to-action, more (and more relevant) links within copy, more anchor links … these are techniques that will get your visitors moving around your site with confidence.

Web copy in development

Leaving copywriting to the last minute is risky. Understanding that content is the primary driver of web use means content strategy should be an important ingredient in your web development (or redevelopment) plans.

Contact Sitegeist today to confess that your site copy isn’t up to scratch. We’ll lend a sympathetic ear.

More from Sitegeist on this topic: Lorem who? Why placeholder content makes bad design.

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